I wanted to speak from the heart with you for a minute. Do you know what I hate to see happen in the massage industry? Amazing therapists, just like you, who give up on your business and quit because you don’t know how to get and keep enough clients to earn a living at massage therapy. Is this you? Are you sinking in despair, feeling like you aren’t going to make it, want to quit or give up because it is just too damn hard. You need money (today), you need clients (today), and you need to know that not only can you pay your bills next month but that…
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(How to) Maximize Your Massage Business
A few years ago, I was teaching a weekend seminar in PPS pain management techniques and just after lunch one of the therapists had some questions for me about how to run a massage business successfully. One questions turned into 5 and before I knew it we were 45 minutes into our class talking about how to get more referrals, ways to schedule repeat clients, and how to earn more money at the massage table. .. (read more)
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What is Massage?
This is my first blog post in almost 2 years. I have been MIA since the world changed in the pandemic which changed my world as an online massage educator and trainer. I have done a lot of thinking and changing in that time, reorganizing businesses and discovering what I truly wanted to do. It’s funny that I chose to do the exact same thing that I did before – which is to teach and train in business and advanced pain management massage techniques – just in a more simple and profound way. I believe in massage therapy as a healing art and holistic practice. I always have. So, I…
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This Could Be YOUR Massage Business Success Story
Have you ever wondered how some people made it in their massage business? What if you could ask them what a typical day looked like as they were building their business just so you could understand what they did to be successful?
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Knowing Your Worth
I recently was given the honor of being interviewed by 2 women in my community that support women and how women have overcome challenges, find strength and ultimately, themselves.
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The 3 Things You Need to Realize About the Future of Massage Training
I hear this ALL THE TIME! It seems like when I am in a grocery store I run into a local therapist that wants to know if I am going to be hosting any continuing education massage classes in my community soon. My answer is always the same "No - but hey! I have classes online you could take. There are
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5 Questions to Ask Yourself BEFORE Investing in Massage CE Training
In the beginning of my massage therapy career, I participated in CE classes just because they were available. In not even sure I can tell you what I learned. Don’t take me wrong, I am selective in what I learn but when you live in rural Idaho, you kind of take whatever ends up being taught locally. That was almost 30 years ago when we were limited in our training options and on-line training was not even born yet. Those were the days of good old-fashioned mail and no google searching.
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How Do You Find Success as a Massage Therapist?
When you are just starting out in massage, you have this vision of success that you are striving towards. That place has a secure feeling in your mind. It is the place where your schedule is full of paying clients. It is the place of financial freedom and achievement. It is an accomplishment to get to this place in any career where you are so busy that you actually can’t take more clients.
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The Biggest Problem with Selling Gift Certificates for Massage Therapists
The #1 problem massage therapists face when trying to sell gift certificates is that they are typically not available in-person in sell them. Most of us are working our little hearts out, in a room with a client for 60 minutes, with the door shut. It is unrealistic and unprofessional to leave a massage to sell a gift certificate to someone else. This works if you work in a multi office setting and there is someone managing the front desk. However, if you are a single-person entity, it just doesn’t work! If this is you, then it’s time to come up with a solution on how to create a process…
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Should You Offer Punch Cards for Your Clients?
I think punch cards are a great option for you and your clients. As a general rule, people tend to come in more often when they know they have a punch card with you. It does seem to help you fill up your appointment book a little easier. However, punch cards can have a downside to them and it has to do with how you view them as the business owner. Many (many) of the therapists that I have talked to about punch cards learned this lesson pretty early on when offering punch cards. The great thing about punch cards is it is a guaranteed number of appointments for you.…
